SITTING COMFORTABLY

RIDO has pledged its support in the fight to reduce perineum (crotch) pressure when cycling, with its new recreational RIDO 'Pressure Shift Geometry' saddle.

Redistributing pressure onto the rider's gluteus maximus, the doesn't feature any of the conventional comfort ideas such as gel inserts or foam upholstery. Instead, it has a one-piece moulded design that ensures 'localised flexibility and rigidity' at key contact points.

Pricing it at less than £10 (£9.99*), Rido hopes that its comfort and affordability will encourage more people to cycle. The saddle is available in different colours including a glow-in-the-dark option. Contact Stampede 01394 450745

Cycling Weekly, 13th March 2004 (*saddles now £10.99)