"RIDO launch global Appointed Specialist Partners programme"

The much sought after RIDO saddles brand has launched a global Specialist Appointed Partners programme whereby retailers and distributors worldwide can exclusively handle the product.

Within the UK, Bridgwater-based Thorn Cycles, known online as St John Street Cycles, has taken stock of the Rido R2 saddles, which utilise 'pressure shift geometry' to distribute the downward pressure of the rider's weight away from the 'delicate areas' and divert it to the 'sit bones'.

According to Rido MD, John Kenney: "SJS Cycles owner Robin Thorn has been a fan of the Rido saddle for quite some time now, and it was his enthusiasm for innovation coupled with his dedication to retailing detail that made his company an ideal first appointment."
 
The patented shape eliminates perineal pain and discomfort, meaning longer rides for those often left sore from long periods on a bike.

Designed for a more universal acceptance, the new RIDO R2 is the updated, better looking and even more comfortable version of the original award-winning model. Of the same diminutive dimensions as a regular sports saddle, the R2 is a one-size-fits-all model used by time-triallers, road racers, triathletes, long distance cycle tourers, mountain bikers, leisure cyclists, tandem riders, commuters, and men and women of all ages, shapes and sizes.

For more details contact: info@rido-cyclesaddles.com or see www.rido-cyclesaddles.com

MARK SUTTON
BikeBiz, Mar. 2009 ed.