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BIKE BIZ web bulletin - intelligently designed

Rido Saddle

John Kenney of Stampede Product Marketing Ltd. (now RIDO SPORT) sells his Rido saddles from a website. At £10.99 plus postage, they are cheap yet are intelligently designed and would cost many times this amount if produced by one of the big bike brands.
As with all 'comfort' saddles, some folks will find the Rido saddle the most comfortable they've ever owned.

Using 'Pressure Shift Geometry', 'Monocoque Sculpture' and 'SoftGrip', the Rido saddle, flying in the face of saddle patents since the year dot, is another that claims "nothing presently available offers a genuinely more comfortable...alternative...until now that is."

Pressure Shift Geometry is said by Kenny to be "a very specific combination of radial and straight contoured planes [which] redistributes the downward pressure of the rider's weight away from the perineum and onto the gluteus maximus (buttocks), providing a new and unrivalled level of improved cycling comfort with a completely free pedalling action."

Monocoque Sculpture is a "technological manufacturing revolution, specially developed to fulfil the saddle's requisite combination of localised flexibility and rigidity and doing away with the need for any superfluous upholstery."

www.bikebiz.com