"Current sports saddle design, without exception, results in the downward pressure of the rider's weight being almost entirely concentrated on the delicate perineal area (or crotch as it's more widely known).... it's no wonder that cycling is such a pain!"

"It's the continued and concentrated pressure on the perineum (crotch) from conventional bicycle saddles that produces the pain, numbness and loss of sensitivity (and in the case of about 4% of males even sexual dysfunction) experienced by cycling enthusiasts. Arteries and nerves can become damaged and no amount of artificial padding will effectively relieve this pressure - ( see HEALTH ISSUES to read more )"

There are noseless 'medical saddles', of course, but have you ever tried steering a bike at speed on one of those, let alone just stay on it - (some say it feels like pedalling a bike while sitting on a soccer ball, making a bike feel tipsy, particularly when you're reaching down for any reason, like to grab a water bottle or adjust a shoe strap. There's nothing between your thighs and nothing to slide forward onto. When you turn your hips, the bike doesn't turn with you. You feel like you're on a perch, separate from the bike instead of at one with it).

Fact is, the crotch isn't designed for taking the strain when sitting or riding: that's the job of your inner sit bones (ischial tuberosities) and even then the pressure points need to be varied. Ever tried sitting in one position on a sofa or in bed for prolonged periods? You have to change position slightly every so often. So with the comparatively tiny surface area of a cycle saddle the ability to find slightly altered sitting positions is significantly more important. 

This situation has been going on too long. Men and women have had no choice other than to simply put up with the fact that sitting on a bicycle just isn't comfortable...... but now the RIDO saddle is putting this right!

NEXT: How the RIDO saddle works