RIDO: a unique concept in 'Pressure-Shift' bicycle saddle design and cycling comfort

Nothing else should come between you and your bicycle
Sitting comfortably on a bicycle is all about the effective dispersal and manipulation
of the downward force of the rider's weight as it impacts on the saddle's surface,
subtly shifting that pressure away from those sensitive and delicate perineal areas of the
anatomy whilst offering a variety of sitting positions and rider-saddle contact points.

This is the RIDO saddle concept and it will totally rejuvenate and enhance your enjoyment of cycling.

"A unique concept in 'Pressure-Shift' comfort bicycle saddle design
that has successfully sold in its thousands around the world.

"You immediately feel how the pressure points are completely
different from all the other saddles you've ever tried...
... and the longer you ride, the better it gets!"