Nothing else should come between you and your bicycle Sitting comfortably on a bicycle is all about the effective dispersal and manipulation of the pressure of the downward force of the rider's weight as it impacts on the saddle's surface. Subtly shifting the pressure away from those sensitive and delicate areas of the anatomy and onto those parts for which sitting is really intended. This is the RIDO saddle concept and it will both rejuvenate and enhance your enjoyment of cycling. "A unique concept in 'Pressure-Shift' bicycle saddle design that has successfully sold in its thousands around the world"        COPYRIGHT: RIDO SPORT / Rido Cycle Saddles 2007 . All rights reserved.